If homosexual relationships software, hence now has more than several mil users, first arrived with the scene in 2010, the monetization method could pretty much be summarized in one single word: AdMob.
In January, this new Grindr competition decided to lose all the their Uniform dating site your banner slots preventing offering its index programmatically. Now, subscriptions along with-software sales make up doing 80% of their cash, and you may a primary offer sales staff is in charge of rustling up the remainder.
Usually, Eric Silverberg, Scruff’s Ceo and you may co-inventor, had become even more disenchanted that have programmatic CPMs that were “on basements” and you will a fill rate from specific post sites as little as 10%. (more…)